The development of this blog is to undertake discussion, both individually as well as responding to other group members ideas on our assessment topic; where should I be listening? Has social media put public back into public relations?
The discussions will incorporate theories explored during class, the introduction of new and relevant material, sound academic research (e.g. theories, case studies and communication models), implications of Marketing Principles and finally, the Blue Sky Perspective - the future and where to from here?
"The public is the only critic whose opinion is worth anything at all."
- Mark Twain
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